We are faced with a world that moves forward at the speed of light, life has become frenetic and the consumer wants everything immediately, there is a feeling of being able to have anything at hand. I'm not really crazy about that, also because I'm a quiet person who would like to live with the rhythms of nature, and after all, learning to ‘wait’ is the real trick to happiness.
In business you can't, you have to at least be present, let possible customers know we are there, that's the main rule. Whatever our profession, whatever field our company is in, even if we are athletes, artists or simple enthusiasts eager to make ourselves known, we need a strong online presence. Precisely for this reason, the very first thing to take care of will be your image, it is the showcase of your work, so it will have to be an image of great quality, it will have to entice customers to come in and understand who you are, it will have to communicate a very precise message of quality and passion, and finally it will have to create your archive (heritage) of photographic content, fundamental for the sponsorship of your online and offline activity.
Corporate image is the perception that a customer has of a company. It does not stop only at the customer's purchase process, but lasts over time, and if a company has a negative image, it is likely that it will have serious difficulties finding new customers.
For this reason, taking care of the corporate image must be a primary goal of any company in order to create a good reputation. Corporate or corporate photography is before our eyes on a daily basis and includes everything that reproduces the distinctive and qualifying features of a company. This kind of photography can cover every aspect of a company, from the headquarters to the employees at work. Before being an instrumental asset with communication purposes, photography is still an art that, as such, requires in-depth knowledge and an original vision of the world.
The photographer has an eye that is able to understand what should stand out in a photograph and is able to do this very quickly. A photographer's eye is extremely intuitive and, therefore, corporate photography also requires a creative and artistic vision that integrates with the communication goals of the client. The point is that photography in general does not simply report ‘things’ as they appear but reproduces a subject through the eyes of the photographer.
To be effective, therefore, corporate photography must not lie or overexpose a brand but tell its story by focusing the subjects on the strengths, mission, vision and, hence, corporate identity. To go this deep, it is important to contact a professional photographer who knows how to dialogue with the client to identify the corporate spirit and present it to the camera lens. A TRUE STORY by Riccardo Cornaglia is what you were looking for if you are reading this article.
Alan, owner of Cascina Valeggia, is a great friend of mine from my youth as well as being one of the most talented and far-sighted entrepreneurs I have ever met. I can safely say that most of our youthful rambles, we experienced and conducted together, and now always together, we decided that the time had come to tell the whole wonderful world of his company through images.
For me, it is a dream come true because telling the story of the excellence of my territory, and also helping to make it known to the general public, in the utmost expression of craftsmanship and quality, is a source of tremendous pride. An oenologist-agronomist at Cascina Valeggia, Alan studied viticultural and oenological sciences at the University of Turin and as an agronomist engineer in special crops at HES-SO Lullier in Geneva. He is a person who amazes (not me, because I know him) for his great desire to get things done, for the quality of the product he offers, for its extreme goodness... but above all for his great entrepreneurial skills.
A wine producer for generations, the Bollito family decided to start breeding Camosciate delle Alpi goats in 2009, with the aim of producing healthy and genuine raw milk goat cheeses, but above all respecting traditional recipes. Today, the company boasts a goat herd of around 120 animals from which it draws the milk to produce fresh and mature goat cheeses. Being raw-milk and artisanal, each batch has its own history and characteristics depending on the season, the time of lactation, the types of grasses present in their meadows from which they get their hay, and the alfalfa they eat.
In 2011, with the construction of the new farm shop, they decided to sell their meat. The calves are reared as naturally as possible with hay from the farm and feed made from the farm's own cereal production or in any case from certified non-GMO cereals. In their shop in Moncalvo, and also online, they sell the various cuts of meat, family packs and convenience formats with farmgate prices. All their meats have a minimum maturation period of 15 days up to 25 days, to guarantee maximum tenderness and quality to the customer. For both cheese and meat they have created the ‘. . . del Barba', dedicated to and in memory of Renato Bollito, the company founder.
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